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Good Is The New Cool

Autor: Afdhel Aziz
Publisher: Simon and Schuster
ISBN: 1682450465
File Size: 23,65 MB
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Overwhelmingly, surveys and statistics show that millennials value products from companies with morally justifiable ambitions far more than wasteful or seemingly amoral competitors; as their influence on the marketplace grows, companies must adapt. Good Is the New Cool examines this blossoming brand philosophy and profiles its current supporters. It exposes a compelling new path for potential start-ups or small businesses while reaffirming an essential need for generosity.

Project Mc2 Smart Is The New Cool

Autor: Jade Hemsworth
Publisher: Imprint
ISBN: 1250098920
File Size: 6,44 MB
Format: PDF, Mobi
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MEET THE GIRLS OF PROJECT Mc2! McKeyla McAlister: brilliant leader and savvy special agent for NOV8 Adrienne Attoms: culinary chemist and sweet scientist Bryden Bandweth: technology guru and social media maven Camryn Coyle: construction queen and engineer extraordinaire ADORABLE PRINCE XANDER is coming to town for his launch into outer space—and the students of Maywood Glen Academy can’t stop talking about it. No one even notices the mysterious new girl, McKeyla McAlister, who enrolls just before the big event. The smartest girls at school—Adri, Bry, and Cam—think McKeyla is definitely I.A.W.A.T.S.T.—Interesting And Weird At The Same Time. They discover she is an agent for NOV8 (that’s Innovate), a top secret organization of super smart women, and her assignment is to keep the prince safe! With the help of high tech gadgets, cool culinary chemistry, and some awesome teamwork, these girls may just save the world. Based on a NETFLIX original series. PROJECT Mc2 copyright © by MGA, LLC. All rights reserved.

The New Cool

Autor: Neal Bascomb
Publisher: Crown
ISBN: 0307588912
File Size: 9,96 MB
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That Monday afternoon, in high-school gyms across America, kids were battling for the only glory American culture seems to want to dispense to the young these days: sports glory. But at Dos Pueblos High School in Goleta, California, in a gear-cluttered classroom, a different type of “cool” was brewing. A physics teacher with a dream – the first public high-school teacher ever to win a MacArthur Genius Award -- had rounded up a band of high-I.Q. students who wanted to put their technical know-how to work. If you asked these brainiacs what the stakes were that first week of their project, they’d have told you it was all about winning a robotics competition – building the ultimate robot and prevailing in a machine-to-machine contest in front of 25,000 screaming fans at Atlanta’s Georgia Dome. But for their mentor, Amir Abo-Shaeer, much more hung in the balance. The fact was, Amir had in mind a different vision for education, one based not on rote learning -- on absorbing facts and figures -- but on active creation. In his mind’s eye, he saw an even more robust academy within Dos Pueblos that would make science, technology, engineering, and math (STEM) cool again, and he knew he was poised on the edge of making that dream a reality. All he needed to get the necessary funding was one flashy win – a triumph that would firmly put his Engineering Academy at Dos Pueblos on the map. He imagined that one day there would be a nation filled with such academies, and a new popular veneration for STEM – a “new cool” – that would return America to its former innovative glory. It was a dream shared by Dean Kamen, a modern-day inventing wizard – often-called “the Edison of his time” – who’d concocted the very same FIRST Robotics Competition that had lured the kids at Dos Pueblos. Kamen had created FIRST (For Inspiration and Recognition of Science and Technology) nearly twenty years prior. And now, with a participant alumni base approaching a million strong, he felt that awareness was about to hit critical mass. But before the Dos Pueblos D’Penguineers could do their part in bringing a new cool to America, they’d have to vanquish an intimidating lineup of “super-teams”– high-school technology goliaths that hailed from engineering hot spots such as Silicon Valley, Massachusetts’ Route 128 technology corridor, and Michigan’s auto-design belt. Some of these teams were so good that winning wasn’t just hoped for every year, it was expected. In The New Cool, Neal Bascomb manages to make even those who know little about – or are vaguely suspicious of – technology care passionately about a team of kids questing after a different kind of glory. In these kids’ heartaches and headaches – and yes, high-five triumphs -- we glimpse the path not just to a new way of educating our youth but of honoring the crucial skills a society needs to prosper. A new cool.

Do Good

Autor: Anne Bahr Thompson
Publisher: AMACOM
ISBN: 0814438407
File Size: 5,57 MB
Format: PDF
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Good works are no longer optional. For many businesses, success comes in unexpected ways. Toms grew into a $600 million company by giving away 35 million pair of shoes. Patagonia's profits have climbed year after year even as it funnels heavy investments into sustainability. And it's not just millennials rewarding companies with causes. In every age group, people commit to brands that show good citizenship. From CVS's destocking cigarettes to Chipotle's ethical sourcing, people want to see fair employment practices, social responsibility, and charitable giving-and they quickly call out negligence. Based on extensive research with thousands of consumers, Do Good documents this sea change and explains how to embed social consciousness into a company's DNA. Packed with examples and original data, the five-step model highlights the new rules of business: * TRUST: Deliver on promises * ENRICHMENT: Make daily life easier or more inspiring * RESPONSIBILITY: Treat people and the environment with respect * COMMUNITY: Mirror values shared by customers, employees, and partners * CONTRIBUTION: Make a difference in the world. Buyers today demand more than half-hearted pledges. By actively linking great brands with higher purposes, companies capture both markets and hearts.

This Is Not A T Shirt

Autor: Bobby Hundreds
Publisher: MCD
ISBN: 0374718350
File Size: 29,83 MB
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The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself Streetwear occupies that rarefied space where genuine "cool" coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It’s the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the “heritage brands.” The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all. The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture. In This Is Not a T-Shirt, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds—with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand’s explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby’s commitment to his creative vision and to building a real community.

Road Map For Revolutionaries

Autor: Elisa Camahort Page
Publisher: Ten Speed Press
ISBN: 0399581650
File Size: 8,53 MB
Format: PDF, Kindle
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A handbook for effective activism, advocacy, and social justice for people of all ages and backgrounds. Are you ready to take action and make your voice heard, but don't know how to go about it? This hands-on, hit-the-ground-running guide delivers lessons on practical tactics for navigating and protecting one's personal democracy in a gridlocked, heavily surveilled, and politically volatile country. If you want to start making a difference but don’t know what to do next, Road Map for Revolutionaries provides the resources needed to help you feel safer, more empowered, invested in, and intrinsic to the American experiment. The book addresses timely topics such as staying safe at protests, supporting marginalized communities, online privacy, and how to keep up the fight for the long term, breaking down key issues and outlining action steps for local, state, and federal levels of government. Visit roadmapforrevolutionaries.com.

The Storyteller S Secret

Autor: Carmine Gallo
Publisher: St. Martin's Press
ISBN: 1466882697
File Size: 29,62 MB
Format: PDF
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How did a Venice Beach T-shirt vendor become television's most successful producer? How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a timid pastor's son overcome a paralyzing fear of public speaking to captivate sold-out crowds at Yankee Stadium, twice? How did a human rights attorney earn TED's longest standing ovation, and how did a Facebook executive launch a movement to encourage millions of women to "lean in"? They told brilliant stories. In The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't, keynote speaker, bestselling author, and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives. The New York Times has called a well-told story "a strategic tool with irresistible power" - the proof lies in the success stories of 50 icons, leaders, and legends featured in The Storyteller's Secret: entrepreneurs like Richard Branson, Sara Blakely, Elon Musk, Steve Jobs, and Sheryl Sandberg; spellbinding speakers like Dr. Martin Luther King, Jr., Bryan Stevenson, and Malala Yousafzai; and business leaders behind famous brands such as Starbucks, Southwest Airlines, Wynn Resorts, Whole Foods, and Pixar. Whether your goal is to educate, fundraise, inspire teams, build an award-winning culture, or to deliver memorable presentations, a story is your most valuable asset and your competitive advantage. In The Storyteller's Secret, Gallo explains why the brain is hardwired to love stories - especially rags-to-riches stories - and how the latest science can help you craft a persuasive narrative that wins hearts and minds. "The art of storytelling can be used to drive change," says billionaire entrepreneur Richard Branson. And since the next decade will see the most change our civilization has ever known, your story will radically transform your business, your life, and the lives of those you touch. Ideas that catch on are wrapped in story. Your story can change the world. Isn't it time you shared yours?

A Selfish Plan To Change The World

Autor: Justin Dillon
Publisher: Thomas Nelson
ISBN: 0718084578
File Size: 12,10 MB
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You are exactly what the world needs What if your search for meaning could solve the world’s problems? What if everything you are passionate about could save a life or change history? Justin Dillon argues it can, and A Selfish Plan to Change the World shows how. In this paradigm-shifting new book, Dillon--the founder of Slavery Footprint and Made in a Free World--reveals the secret to a life of deep and lasting significance: the discovery that our need for meaning is inextricably linked to the needs of the world. A Selfish Plan to Change the World delivers a revolutionary method for meeting both needs. Drawing upon his own unlikely transformation from touring musician to founder of a global movement and telling the stories of other surprising world-changers, Dillon shows how to create a life of deep purpose by stepping into the problems of the world. Taking readers on a journey from sweatshops in India to punk rock concerts in Ireland, Dillon exposes the limitations of the "giving back" approach involving donations and volunteerism to reveal the unexpected power of "giving in" to pursue self-interest in a way that alters the very dynamics of the world’s most challenging problems. A Selfish Plan to Change the World is your "self-help-others" guide to a life that matters, demonstrating how you can repurpose your existing talents, backstory, and networks to improve the lives of others. Changing the world no longer belongs only to martyrs and professional do-gooders. You can live an extraordinary life. You can change the world. All you ever needed was a plan.

The New Cool Is Being An Architect Gift Composition Notebook For Architects And Designers 120 Pages 6x9

Autor: Daily Publishers
Publisher: Independently Published
ISBN: 9781091021211
File Size: 14,13 MB
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Composition lined notebook is a perfect gift for architects and site engineers!This is a simple lined notebook /Journal to write about architectural notes, schedules and things to do list. This architectural notebook features-Perfectly sized at 6" x 9"-120 page white pages- Attractive glossy paperback coverMakes an excellent gift idea for birthdays, Christmas, coworkers or any special occasion.Buy Your Copy Of This Beautiful Notebook /Journal Today By Clicking The Buy Button

Girls On Fire

Autor: Robin Wasserman
Publisher: HarperCollins
ISBN: 0062417169
File Size: 10,60 MB
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An NPR Best Book of the Year • A Buzzfeed Best Book of the Year On Halloween, 1991, a popular high school basketball star ventures into the woods near Battle Creek, Pennsylvania, and disappears. Three days later, he’s found with a bullet in his head and a gun in his hand—a discovery that sends tremors through this conservative community, already unnerved by growing rumors of Satanic worship in the region. In the wake of this incident, bright but lonely Hannah Dexter is befriended by Lacey Champlain, a dark-eyed, Cobain-worshiping bad influence in lip gloss and Doc Martens. The charismatic, seductive Lacey forges a fast, intimate bond with the impressionable Dex, making her over in her own image and unleashing a fierce defiance that neither girl expected. But as Lacey gradually lures Dex away from her safe life into a feverish spiral of obsession, rebellion, and ever greater risk, an unwelcome figure appears on the horizon—and Lacey’s secret history collides with Dex’s worst nightmare. By turns a shocking story of love and violence and an addictive portrait of the intoxication of female friendship, set against the unsettled backdrop of a town gripped by moral panic, Girls on Fire is an unflinching and unforgettable snapshot of girlhood: girls lost and found, girls strong and weak, girls who burn bright and brighter—and some who flicker away.

The Story Of Purpose

Autor: Joey Reiman
Publisher: John Wiley & Sons
ISBN: 1118463994
File Size: 27,88 MB
Format: PDF, Mobi
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A proven methodology for building a purpose-poweredorganization Some ideas are bigger than others, and the MasterIdea—your company's purpose—is the biggest. Whetheraddressing communication between leadership and associates,suppliers to manufacturers, sales force to customers, or brand toconsumers, The Story of Purpose details a proven methodologyfor businesses, small to large, how to build a purpose-inspiredorganization to positively impact employees, customers, and thebottom line. It reveals the process for uncovering what makes acompany distinctive and guides you to discover the fundamentalforce behind the organization that no competitor can replicate orreplace. The Story of Purpose incorporates stories of purposefrom Procter & Gamble, McDonald's, Newell Rubbermaid and manymore purpose-driven companies. These stories come to life in acomprehensive book that promises to guide, inspire, and transformyour organization Offers a blueprint for creating powerful internal and externalmessages for current and future customers, employees, andshareholders The Story of Purpose will leave you asking yourself "whatgets me up in the morning?" instead of "what keeps me up atnight?"

The Business Of Brands

Autor: Jon Miller
Publisher: John Wiley & Sons
ISBN: 0470862602
File Size: 3,45 MB
Format: PDF
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This is not a 'how to' book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions. Drawing on the world's largest database of brand research, The Business of Brands outlines the ways in which brands are a source of value for both businesses and consumers. For businesses, it shows how brands contribute to shareholder value, both through revenue generation and by acting as a management tool. And for consumers, it shows how brands can fulfil various valuable functions - such as acting as a source of trust or a predictor of quality.

The Selfish Gene

Autor: Richard Dawkins
Publisher: OUP Oxford
ISBN: 0191574066
File Size: 22,56 MB
Format: PDF
Read: 1957
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The million copy international bestseller, critically acclaimed and translated into over 25 languages. This 30th anniversary edition includes a new introduction from the author as well as the original prefaces and foreword, and extracts from early reviews. As relevant and influential today as when it was first published, The Selfish Gene has become a classic exposition of evolutionary thought. Professor Dawkins articulates a gene's eye view of evolution - a view giving centre stage to these persistent units of information, and in which organisms can be seen as vehicles for their replication. This imaginative, powerful, and stylistically brilliant work not only brought the insights of Neo-Darwinism to a wide audience, but galvanized the biology community, generating much debate and stimulating whole new areas of research.

Palaces For The People

Autor: Eric Klinenberg
Publisher: Broadway Books
ISBN: 1524761176
File Size: 10,47 MB
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An eminent sociologist and bestselling author offers an inspiring blueprint for rebuilding a fractured society. "Comprehensive, entertaining, and compellingÉ"--Jon Stewart. A New York Times Book Review Editors' Choice.s' Choice.

Brideshead Revisited

Autor: Evelyn Waugh
Publisher: New Canadian Library
ISBN: 0735252955
File Size: 13,71 MB
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One of the best and most poignant novels of the twentieth century. Charles Ryder’s life is changed when he meets Lord Sebastian Flyte, an eccentric, troubled young aristocrat, and his family. They are strongly Catholic, but their faith is not uncomplicated. Unhappy marriages and searches for love crash up against strict moral teachings. Where and how will Charles and the Flytes find happiness, and what does that mean for their futures? Penguin Random House Canada is proud to bring you classic works of literature in e-book form, with the highest quality production values. Find more today and rediscover books you never knew you loved.

Making College Work

Autor: Harry J. Holzer
Publisher: Brookings Institution Press
ISBN: 0815730225
File Size: 26,70 MB
Format: PDF, Kindle
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Practical solutions for improving higher education opportunities for disadvantaged students Too many disadvantaged college students in America do not complete their coursework or receive any college credential, while others earn degrees or certificates with little labor market value. Large numbers of these students also struggle to pay for college, and some incur debts that they have difficulty repaying. The authors provide a new review of the causes of these problems and offer promising policy solutions. The circumstances affecting disadvantaged students stem both from issues on the individual side, such as weak academic preparation and financial pressures, and from institutional failures. Low-income students disproportionately attend schools that are underfunded and have weak performance incentives, contributing to unsatisfactory outcomes for many students. Some solutions, including better financial aid or academic supports, target individual students. Other solutions, such as stronger linkages between coursework and the labor market and more structured paths through the curriculum, are aimed at institutional reforms. All students, and particularly those from disadvantaged backgrounds, also need better and varied pathways both to college and directly to the job market, beginning in high school. We can improve college outcomes, but must also acknowledge that we must make hard choices and face difficult tradeoffs in the process. While no single policy is guaranteed to greatly improve college and career outcomes, implementing a number of evidence-based policies and programs together has the potential to improve these outcomes substantially.

The Unexpected Joy Of Being Sober

Autor: Catherine Gray
Publisher: Aster
ISBN: 1912023415
File Size: 18,66 MB
Format: PDF
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THE SUNDAY TIMES BESTSELLER 'Not remotely preachy' - The Times 'Jaunty, shrewd and convincing' - Sunday Telegraph 'Admirably honest, light, bubbly and remarkably rarely annoying.' - Alice O'Keeffe, Guardian 'Truthful, modern and real' - Stylist 'Brave, witty and brilliantly written' - Marie Claire Ever sworn off alcohol for a month and found yourself drinking by the 7th? Think there's 'no point' in just one drink? Welcome! There are millions of us. 64% of Brits want to drink less. Catherine Gray was stuck in a hellish whirligig of Drink, Make horrible decisions, Hangover, Repeat. She had her fair share of 'drunk tank' jail cells and topless-in-a-hot-tub misadventures. But this book goes beyond the binges and blackouts to deep-dive into uncharted territory: What happens after you quit drinking? This gripping, heart-breaking and witty book takes us down the rabbit-hole of an alternative reality. A life with zero hangovers, through sober weddings, sex, Christmases and breakups. In The Unexpected Joy of Being Sober, Catherine Gray shines a light on society's drink-pushing and talks to top neuroscientists and psychologists about why we drink, delving into the science behind what it does to our brains and bodies. Much more than a tale from the netherworld of addicted drinking, this book is about the escape, and why a sober life can be more intoxicating than you ever imagined. Whether you're a hopelessly devoted drinker, merely sober-curious, or you've already ditched the drink, you will love this book. 'Haunting, admirable and enlightening' - The Pool 'A riveting, raw, yet humorous memoir with actionable advice.' - Annie Grace, author of This Naked Mind 'Like listening to your best friend teach you to be sober. Lighthearted but serious, it's packed with ideas, tools, tips and, most importantly, reasons for living a sober life.'- Eric Zimmer, host of podcast The One You Feed 'Gray's fizzy writing succeeds in making this potentially boring-as-hell subject both engaging and highly seductive' - The Bookseller 'Her exquisitely crafted thoughts on the joys of being sober are not only deeply honest and pragmatic, but she manages to infuse tons of humor. This is a delightful, informative, and compelling read for all those who are sober or seeking sobriety.' - Sasha Tozzi, Huffington Post

The Odd 1s Out

Autor: James Rallison
Publisher: Penguin
ISBN: 1524705659
File Size: 25,49 MB
Format: PDF
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Instant New York Times bestseller · Hilarious stories and advice about the ups and downs of growing up, from a popular YouTube artist and storyteller. Like any shy teen turned young adult, YouTube star James Rallison ("The Odd 1s Out") is used to being on the outside looking in. He wasn't partying in high school or winning football games like his older brother. Instead, he posted comics on the Internet. Now, he's ready to share his hard-earned advice from his 21 years of life in the funny, relatable voice his fans love. In this illustrated collection, Rallison tells his own stories of growing up as the "odd one out": in art class with his twin sister (she was more talented), in the middle school locker room, and up to one strange year of college (he dropped out). Each story is filled with the little lessons he picked up along the way, serious and otherwise, like: * How to be cool (in seventh grade) * Why it's OK to be second-best at something, and * How to survive your first, confidence-killing job interviews Filled with fan-favorite comics and never-before-seen material, this tongue-in-cheek take on some of the weirdest, funniest parts of life is perfect for both avid followers and new converts.

Drive

Autor: Daniel H. Pink
Publisher: Penguin
ISBN: 9781101524381
File Size: 17,23 MB
Format: PDF, Kindle
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Forget everything you thought you knew about how to motivate people—at work, at school, at home. It's wrong. As Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others) explains in his paradigm-shattering book Drive, the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of our lives. He demonstrates that while the old-fashioned carrot-and-stick approach worked successfully in the 20th century, it's precisely the wrong way to motivate people for today's challenges. In Drive, he reveals the three elements of true motivation: *Autonomy—the desire to direct our own lives *Mastery—the urge to get better and better at something that matters *Purpose—the yearning to do what we do in the service of something larger than ourselves Along the way, he takes us to companies that are enlisting new approaches to motivation and introduces us to the scientists and entrepreneurs who are pointing a bold way forward. Drive is bursting with big ideas—the rare book that will change how you think and transform how you live.

Applied Empathy

Autor: Michael Ventura
Publisher: Atria Books
ISBN: 1501182862
File Size: 13,77 MB
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Michael Ventura, entrepreneur and CEO of award-winning strategy and design firm Sub Rosa, shares “how to unlock our ability to design solutions, spark innovation, and solve tough challenges with empathy at the center” (Arianna Huffington). Having built his career working with iconic brands and institutions such as General Electric, Google, Nike, Warby Parker, and also The United Nations and the Obama Administration, Michael Ventura offers entrepreneurs and executives a radical new business book and way forward. Empathy is not about being nice. It’s not about pity or sympathy either. It’s about understanding—your consumers, your colleagues, and yourself—and it’s a direct path to powerful leadership. As such, Applied Empathy presents real strategies, based on Sub Rosa’s design work and the popular class Ventura and his team have taught at Princeton University, on how to make lasting connections and evolve your business internally (your employees, culture, and product/services) as well as externally (your brand, consumers, and value). “The most neglected fact in business is we’re all human. Michael Ventura makes a powerful argument that empathy is the secret sauce of 21st century business. The more digital we get, the more empathy we need” (Chip Conley, New York Times bestselling author of Emotional Equation). For leaders of all levels, this groundbreaking guide lays the foundation to establish a diverse, inventive, and driven team that can meet the challenges of today’s ever-evolving marketplace. If you want to connect to the people you work with, you have to understand them first.