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Graphic Design

Autor: Ellen Lupton
Publisher: Princeton Architectural Press
ISBN: 9781568987026
File Size: 18,44 MB
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This guide aims to move students away from a cut-and-paste mentality and refocus design instruction on the fundamentals of form (starting from such basics as point and line) in a critical, rigorous way informed by contemporary media, theory and software systems.

Graphic Design

Autor: Ellen Lupton
Publisher: Princeton Architectural Press
ISBN: 9781568987705
File Size: 22,39 MB
Format: PDF
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For more than a century, the National Park Service, private individuals, and small businesses have constructed a variety ofstructures on America's national parklands. Some were guided by the architectural style of the day, while others looked to the surrounding landscape for inspiration. InThe National Park Architecture Sourcebook, architect and longtime preservation advocate Harvey H. Kaiser takes readers on an architectural tour of the remarkable variety of man-made structures that dot the landscapes of these spectacular mountains, valleys, deserts, and coastlines. Organized by region,The National Park Architecture Sourcebook is unique and comprehensive guidebook to America's most significant historic park-based architectural treasures. Kaiser leads readers beyond the rustic lodges ofYellowstone and Yosemite found in typical guide books to those special places where history, form, and natural beautyhave combined to create moments of architectural magic or enduring symbols of patriotism and heroic action such as theStatue of Liberty, Mount Rushmore, the Lincoln Memorial, Fort Sumter, and the USS Arizona. Blending facts, anecdotes,and personal observations based on many thousands of miles of travel, Kaiser evokes the spirit of these places while offering a solid understanding of why national park architecture occupies a significant and unique place in American history. In one accessible, engaging, and easy-to-use volume, readers can find historical context, directions, factual information, and succinct architectural descriptions for more than two hundred places of interest across the U.S. Designed in aconvenient paperback format, this guidebook is an invaluable resource for the traveler, design professional, student, or anyone interested in learning more about the historic architectural treasures of our national park system.

Graphic Design The New Basics

Autor: Ellen Lupton
Publisher: Chronicle Books
ISBN: 1616894555
File Size: 30,24 MB
Format: PDF, Kindle
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Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency. This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.

Graphic Design The New Basics

Autor: Ellen Lupton
Publisher: Princeton Architectural Press
ISBN: 9781616893255
File Size: 4,57 MB
Format: PDF, Kindle
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Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency. This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.

Graphic Design Thinking

Autor: Ellen Lupton
Publisher: Princeton Architectural Press
ISBN: 9781568989792
File Size: 24,49 MB
Format: PDF, Mobi
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Creativity is more than an inborn talent; it is a hard-earned skill, and like any other skill, it improves with practice. Graphic Design Thinking: How to Define Problems, Get Ideas, and Create Form explores a variety of informal techniques ranging from quick, seat-of-the-pants approaches to more formal research methods for stimulating fresh thinking, and ultimately arriving at compelling and viable solutions. In the style with which author Ellen has come to been known hands-on, up-close approach to instructional design writing brainstorming techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form. Creative research methods include focus groups, interviewing, brand mapping, and co-design. Each method is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Also included are discussions with leading professionals, including Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abott Miller, Christoph Niemann, Paula Scher, and Martin Venezky, about how they get ideas and what they do when the well runs dry. The book is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges.

Type On Screen

Autor: Ellen Lupton
Publisher: Chronicle Books
ISBN: 161689346X
File Size: 6,50 MB
Format: PDF, Docs
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The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies—from electronic publications and websites to videos and mobile devices—this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text, and how to generate new forms and experiences with code-based operations. Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age.

Design For Communication

Autor: Elizabeth Resnick
Publisher: John Wiley & Sons
ISBN: 9780471418290
File Size: 16,46 MB
Format: PDF
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Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians. This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution. Assignments are organized from basic to advanced within six sections: * The elements and principles of design * Typography as image * Creative word play * Word and image * Grid and visual hierarchy * Visual advocacy Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.

Graphic Design Theory

Autor: Helen Armstrong
Publisher: Chronicle Books
ISBN: 1616891238
File Size: 8,25 MB
Format: PDF
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Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.

D I Y Design It Yourself

Autor: Ellen Lupton
Publisher: Princeton Architectural Press
ISBN: 9781568985527
File Size: 12,20 MB
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Instruction for designing blogs, books, business cards, CD and DVD packaging, embroidery, envelopes, flyers, gifts, housewares, invitations, logos, newsletters, note cards, photo albums, presentations, press kits, stationery, stickers, t-shirts, totes, wall graphics, web sites, and zines.

Design Elements

Autor: Tim Samara
Publisher: Rockport Publishers
ISBN: 1616736364
File Size: 18,15 MB
Format: PDF, ePub
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The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.

The Abc S Of Triangle Square Circle

Autor: Ellen Lupton
Publisher: Princeton Architectural Press
ISBN: 9781616897987
File Size: 3,88 MB
Format: PDF
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The Bauhaus, the legendary school in Dessau, Germany, transformed architecture and design around the world. This book broke new ground when first published in 1991 by introducing psychoanalysis, geometry, early childhood education, and popular culture into the standard political history of the Bauhaus. The ABC's of Triangle, Square, Circle also introduced two young designers, Ellen Lupton and J. Abbott Miller, whose multidisciplinary approach changed the field of design writing and research. With a new preface by Lupton and Miller, this collection of visually and intellectually stimulating essays is a must-read for educators and students.

Design Is Storytelling

Autor: Ellen Lupton
Publisher: Thames & Hudson
ISBN: 9781942303190
File Size: 6,98 MB
Format: PDF, ePub, Mobi
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A playbook for creative thinking, created for contemporary students and practitioners working across the fields of graphic design, product design, service design and user experience. Design is Storytelling is a guide to thinking and making created for contemporary students and practitioners working across the fields of graphic design, product design, service design, and user experience. By grounding narrative concepts in fresh, concrete examples and demonstrations, this compelling book provides designers with tools and insights for shaping behaviour and engaging users. Compact, relevant and richly illustrated, the book is written with a sense of humour and a respect for the reader's time and intelligence. Design is Storytelling unpacks the elements of narrative into a fun and useful toolkit, bringing together principles from literary criticism, narratology, cognitive science, semiotics, phenomenology and critical theory to show how visual communication mobilizes instinctive biological processes as well as social norms and conventions. The book uses 250 illustrations to actively engage readers in the process of looking and understanding. This lively book shows how designers can use the principles of storytelling and visual thinking to create beautiful, surprising and effective outcomes. Although the book is full of practical advice for designers, it will also appeal to people more broadly involved in branding, marketing, business and communication.

The Elements Of Graphic Design

Autor: Alex W. White
Publisher: Simon and Schuster
ISBN: 1581157800
File Size: 16,18 MB
Format: PDF, ePub
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This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

The Senses

Autor: Ellen Lupton
Publisher: Princeton Architectural Press
ISBN: 9781616897109
File Size: 25,87 MB
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A powerful reminder to anyone who thinks design is primarily a visual pursuit, The Senses accompanies a major exhibition at the Cooper-Hewitt Smithsonian Design Museum that explores how space, materials, sound, and light affect the mind and body. Learn how contemporary designers, including Petra Blaisse, Bruce Mau, Malin+Goetz and many others, engage sensory experience. Multisensory design can solve problems and enhance life for everyone, including those with sensory disabilities. Featuring thematic essays on topics ranging from design for the table to tactile graphics, tactile sound, and visualizing the senses, this book is a call to action for multisensory design practice. The Senses: Design Beyond Vision is mandatory reading for students and professionals working in diverse fields, including products, interiors, graphics, interaction, sound, animation, and data visualization, or anyone seeking the widest possible understanding of design. The book, designed by David Genco with Ellen Lupton, is edited by Lupton and curator Andrea Lipps. Includes essays by Lupton, Lipps, Christopher Brosius, Hansel Bauman, Karen Kraskow, Binglei Yan, and Simon Kinnear.

The Language Of Graphic Design

Autor: Richard Poulin
Publisher: Rockport Pub
ISBN: 1592538258
File Size: 4,90 MB
Format: PDF, ePub
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'The Language of Graphic Design' provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, what they are, why they are important and how to use them effectively.

Graphic Design Basics

Autor: Amy E. Arntson
Publisher: Cengage Learning
ISBN: 0495912077
File Size: 24,65 MB
Format: PDF, Docs
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GRAPHIC DESIGN BASICS combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations. Each chapter provides assignments with student sample solutions and critique sections to help students apply the concepts and assess their work. This market leader's interwoven combination of concept, history, and practice rarely found in other graphic design texts has been enriched by integrating material specific to digital design. The accompanying Premium Website offers students bonus images, interviews with artists featured in the text, additional projects, studio techniques and research links. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Drawing For Graphic Design

Autor: Timothy Samara
Publisher: Rockport Publishers
ISBN: 1610584112
File Size: 10,34 MB
Format: PDF
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Here is a complete, comprehensive drawing reference for design students and professionals alike who want to implement drawing as a professional tool. In Drawing for Graphic Design, Timothy Samara empowers readers to add drawing to their design vocabulary, featuring case studies of commercial projects from start to finish along with a showcase of real-world projects that integrate drawing as an intrinsic part of their visual communication. Filled with original author drawings and sketches, it’s a must-have reference that will benefit designers of all levels.

Graphic Design

Autor: Stephen Eskilson
Publisher: Yale University Press
ISBN: 0300172605
File Size: 29,99 MB
Format: PDF, ePub, Mobi
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This 2nd edition of the history of graphic design explores its evolution from the late nineteenth century to the present day. Organized chronologically, the book illuminates the dynamic relationship between design and manufacturing, as well as the influence of technology, social change, and commercial forces on the course of design history. The layout of each chapter reflects the style of the period it describes, and more than 550 illustrations throughout the volume provide a visual record of over one hundred years of creative achievement in the field. This edition includes a new chapter on nineteenth-century design, and expanded sections on Swiss Style, Postmodernism, and contemporary design.

Basics Typography 02 Using Type

Autor: Michael Harkins
Publisher: A&C Black
ISBN: 2940411557
File Size: 20,89 MB
Format: PDF, ePub, Mobi
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Using Type outlines the principles of typography and shows examples of historically important work as well as that of contemporary practice.

Visual Grammar

Autor: Christian Leborg
Publisher: Princeton Architectural Press
ISBN: 9781568985817
File Size: 9,98 MB
Format: PDF, Kindle
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Both a primer on visual language and a visual dictionary of the fundamental aspects of graphic design, this text deals with every imaginable visual concept, making it an indispensable reference for beginners and seasoned visual thinkers alike.