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How To Style Your Brand

Autor: Fiona Humberstone
ISBN: 9780956454539
File Size: 3,34 MB
Format: PDF, Kindle
Read: 3564
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The right brand identity has the power to attract, engage and compel people to do business with you. But for many entrepreneurs, creating an effective brand can be a challenge. Whether you're a start-up on a lemonade budget, or a seasoned entrepreneur planning on working with a professional, an understanding of the process is essential. In this comprehensive workbook, Fiona Humberstone will walk you through the process of styling your brand. From finding your focus, creating an inspirational vision and unlocking the power of colour psychology; Fiona will help you understand the design details that will make your business irresistible. How to Style Your Brand will ensure you get your branding right, first time. In How to Style Your Brand, Fiona shares with you the secrets behind using colour to create an emotive connection; how to use pattern and illustrations to add character and personality and how to carefully select typefaces that add a distinctive and intentional edge to your designs

Style And Substance

Autor: Liz Dennery Sanders
Publisher: Shebrand, Incorporated
ISBN: 9780692991817
File Size: 29,63 MB
Format: PDF, ePub
Read: 2007
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A guide and workbook for women who want to build their confidence, their brands and their bank accounts. The exercises and exploratory questions are thorough and effective, while the chapters are short, digestible and laser-focused on what matters most when it comes to building an engaging brand.

Hashtag Authentic

Autor: Sara Tasker
Publisher: White Lion Publishing
ISBN: 1911127616
File Size: 26,52 MB
Format: PDF, ePub, Mobi
Read: 4556
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In Hashtag Authentic, social media guru Sara Tasker provides tips, advice, and guidance on how to turn your personal Instagram account into a profitable creative outlet. Since setting up her Instagram account (me_and_orla) while on maternity leave in 2013, Sara has become a celebrated influencer and iPhoneographer, and through her calm, atmospheric, and authentic style has garnered legions of followers. Here, Sara presents the lessons she has learned along the way. Sara's nurturing voice and enchanting photography provide guidance on: Storytelling, with tips on finding your own visual style and personal niche. Making pictures, including composing for Instagram, finding the best light, and getting the most out of your camera phone. Archiving your life, with tips organized by themes like Craft & Making, Family & Pets, and Food & Ingredients. Sharing your world, detailing the keys to Instagram success and beyond. Hashtag Authentic is both an inspiring manual and an interactive tool for finding an online voice, growing a tribe, and becoming an influencer.

How Cool Brands Stay Hot

Autor: Joeri Van Den Bergh
Publisher: Kogan Page Publishers
ISBN: 074946805X
File Size: 11,83 MB
Format: PDF, Kindle
Read: 2613
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How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.

Capture Your Style

Autor: Aimee Song
Publisher: Abrams
ISBN: 1613129890
File Size: 11,44 MB
Format: PDF, ePub, Mobi
Read: 7859
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New York Times Bestseller From Instagram star Aimee Song, creator of the popular fashion blog Song of Style, comes the very first how-to Instagram guide, breaking down the essentials to taking gorgeous photos and building your brand and following. With over three million Instagram fans, Aimee Song knows a thing or two about taking the perfect Instagram photo. And Instagram is so much more than a platform for pretty pictures. It’s the fastest-growing social media network with an engaged community, a major marketing tool for brands, a place where Beyoncé drops her albums, and a hub where products can be bought with a simple double tap. Including everything from fashion, travel, food, décor, and more, Aimee includes insider tips on curating a gorgeous feed and growing an audience. In this ultimate how-to Instagram guide, you’ll learn: · How to brighten, sharpen, and filter your photos · The best apps and filters · How to prop and style food and fashion photos · Ways to craft your voice and story on Instagram · How to gain more Instagram followers · Secrets behind building a top Instagram brand · How to transform an Instagram hobby into a successful business · Tips for driving revenue based on your following Capture Your Style will empower you to become your own master mobile photographer, whether you’re looking to launch an e-commerce business or simply sharing a gorgeous meal with your friends, turning even the most mundane moment into Instagold. This is a must-have reference for anyone interested in the ins and outs of stylish personal branding.

Brand Identity Building Your Breakthrough Business With Branding Pays

Autor: Sheldon Leonard
ISBN: 9781090703019
File Size: 20,42 MB
Format: PDF, Docs
Read: 7978
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★★ Kindle Version is FREE with Purchase of Paperback ★★ WARNING: Do not read this if you want your company to stay "low key". Your business should have a story to tell. From the moment you first launched, you began creating it. With every product or service you release, you mine an even more focused niche in your field. All this builds to one concept--brand identity. Does yours stand out? ​ Leonard has unleashed the secret to building forward-looking brand identities and unique business stories. In Brand Identity, you will learn how to develop a powerful brand identity by mixing your personality and values with the functionality and purpose of your products, becoming an indispensable brand and company. Whether you lead a growing team or are just launching, Brand Identity will deliver a brilliant way to consider product development flow, branding, brand mapping strategy, and business model generation. With a proven, and well-organized process, it will position you to sell more--and at higher prices--giving the customers precisely what they need and juicing your profits. In Brand Identity, you will: Develop your brand's purpose Get people to turn their heads Keep customers on the hook Seal the deal Learn the secret to ensure your brand never falls behind

Brandsimple How The Best Brands Keep It Simple And Succeed

Autor: Allen P. Adamson
Publisher: Palgrave Macmillan
ISBN: 1403984905
File Size: 8,61 MB
Format: PDF, Kindle
Read: 220
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Emphasizing the importance of effective brands in a competitive market, an expert in the field discusses the basics of good branding, including the importance of testing in a market, the essential link of the design and message of a brand with its meaning, and the need to avoid unnecessary and complicated strategies. Reprint.

Hello My Name Is Awesome

Autor: Alexandra Watkins
Publisher: Berrett-Koehler Publishers
ISBN: 1626561885
File Size: 17,56 MB
Format: PDF, Mobi
Read: 7711
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Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.

I Am My Brand

Autor: Kubi Springer
Publisher: Bloomsbury Publishing
ISBN: 1472971892
File Size: 13,74 MB
Format: PDF
Read: 2649
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I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives. I Am My Brand explores the techniques used by different women across cultures to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories – coupled with the author's expertise – will support readers on their own journey to brand success and self-empowerment in work and life. The book is written in a down-to-earth style, with light entertainment and real-life anecdotes, providing insights into how to create, package and grow your personal brand. Written by one of the most influential female brand builders in the UK, I Am My Brand is a testament to the power of being a woman and illustrates what it takes to build a powerful female brand in today's male dominated business world.


Autor: Tessa Barton
Publisher: Penguin
ISBN: 1465484787
File Size: 19,56 MB
Format: PDF
Read: 1851
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Gain Instagram followers, grow your personal brand, and influence others with beautiful photography, fabulous content ideas, the best filters, and the right hashtags. You have unbeatable taste and killer style that just needs to be unleashed to the world. You're a creative force who wants to connect with others who will appreciate and be inspired. Learn how to tell compelling visual stories for every aspect of your charmingly curated life - from a cozy snap of your shabby chic bed, to a candid of your day trip with hubs, to an attractive flat lay of your covetable afternoon-in-the-park outfit. How do people take those aerial shots of breakfast in bed, why do her selfies look so flattering, and how does she have time to capture all those beautiful photos while raising a family? Learn from successful Instagram influencers as they teach you all the exclusive tricks of the trade. InstaStyle is your visual guide for transforming your feed and showcasing your life, while remaining true to your brand. From the moment you create your handle to get started, this book provides content inspiration, advice on curating shots, and editing instructions to keep your grid captivating and professional. Whether you prefer vintage and moody, or soft and blush pink, specific guidelines explain how to create an immediately recognizable photo aesthetic with presets and editing. You'll learn precisely how to drive people to your feed and win a follow so that you ultimately grow your business, and earn money by becoming #sponsored.

Brand Mascots

Autor: Stephen Brown
Publisher: Routledge
ISBN: 1134053835
File Size: 30,16 MB
Format: PDF, ePub, Docs
Read: 125
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Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. This collection, the first of its kind, raises brand mascots’ standing, both in an academic sense and from a managerial perspective. Featuring case studies and empirical analyses from around the world – here Hello Kitty, there Aleksandr Orlov, beyond that Angry Birds – the book presents the latest thinking on beast-based brands, broadly defined. Entirely qualitative in content, it represents a readable, reliable resource for marketing academics, marketing managers, marketing students and the consumer research community. It should also prove of interest to scholars in adjacent fields, such as cultural studies, media studies, organisation studies, anthropology, sociology, ethology and zoology.

Brands In Glass Houses

Autor: Dechay Watts
ISBN: 9780985957629
File Size: 19,96 MB
Format: PDF, ePub
Read: 1309
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From mom-and-pop shops to mega brands, from B2B to B2C, one common theme exists: consumers are leading the course of marketing. Today, successful companies do not talk "at" the customer; they talk "with" them, honestly and humanly. This expectation of honest communication and brand transparency has started a revolution. People are savvier and less apt to fall for a manufactured backstory - and they lose interest quickly in marketing jargon. For the first time in history, the truth sells. Brands in Glass Houses shines light on businesses that are revealing themselves authentically, not just as a marketing tactic, but also as a way of doing business. It shows you how to provide interesting content so that customers can connect with your brand on an emotional level, thus making them more eager to buy from you, talk about you, share their experiences with you, and ultimately, listen to what you have to say. Brands in Glass Houses takes you through the complete marketing lifecycle, from uncovering your brand story, to using content marketing services to give away knowledge and build trust, to being consistent through an editorial calendar. With this book, you will lose the fear of being too transparent and recognize opportunities to educate and engage with your target audience through content marketing tactics such as blogs, social media, newsletters, and more. Discovering your brand stories, and telling them in the right places, at the right times, to the right people, will help you connect through actionable content that has a purpose. Through step-by-step guides, checklists, examples, and true stories from a content marketing agency, marketers will learn how to look at their own messaging and find ways to talk about products and services authentically and humanly. Those who are just getting started in this new age of communication will be inspired by dozens of examples of how companies are telling their stories through purposeful content and living in glass houses for the world to see. Those who have a solid foundation with content will be inspired by examples of others who are using transparent marketing as a tool to create brand stories that people believe in and want to be a part of. Even experienced marketers who already believe in the power of content will find value in Brands in Glass Houses, as the book shows ways to empower brand evangelists and employee evangelists to authentically engage. Of course, when you lift the veil, both the good and bad appear for all to see. Negative reviews and comments can happen even to the best of companies. It's how you handle them - authentically and professionally - that can actually put you back on top. Brands in Glass Houses gives play-by-play examples of what not to do when a crisis arises, based on real responses from companies that have felt the heat. As demand for the truth continues, the ability to be transparent and use authentic content to connect to the people buying your products and services is in your hands. Once the "sell" is removed from your messaging, your authority and trustworthiness will increase ... and so will the growth to your bottom line.


Autor: Fiona Humberstone
Publisher: Copper Beech Press
ISBN: 9780956454515
File Size: 10,58 MB
Format: PDF, ePub, Docs
Read: 4148
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Discover the secret to using exhibitions to grow your small business. Exhibitions can be hugely beneficial to a small business or a colossal waste of your time, effort and hard earned cash. This book is designed to inspire you to think differently about your next event. To plan your strategy, increase your focus and take simple yet powerful steps to gaining scores of clients. This could be the best investment you'll make all year. When I started my graphic design and print business in June 2005 I faced a challenge many start-ups face: great product, no clients and a chunky mortgage to pay. A truly terrifying combination! Although I'd worked in the industry for several years, I hadn't been client facing for some time, so I brought no contacts with me and had no real potential for gaining any customers quickly. I was operating from a serviced office in the centre of Guildford that, whilst central, was pretty invisible. So the chances of gaining passing trade were zero. I needed to find a way of building up my business, and fast! On my second day as my own boss, I exhibited at a local business-to-business event. By the end of the day I had captured around 100 leads. Over the following days, weeks and months I called, emailed and wrote to these leads, and within a year had converted almost 70% of those into paying customers. Those 70 new customers told their friends about my business, who told their friends, and soon we had more work than we knew what to do with. Despite working just four days a week, I became one of the fastest growing start-up franchises. I still believe that if I hadn't exhibited at that June exhibition, my business would not have taken off as rapidly as it did. Five years on, I cannot think of a more cost-effective way of gaining a large number of quality leads that quickly. This book is designed to inspire you to think differently about your next event. To plan your strategy, to gain in focus and to create simple yet powerful marketing. Use it as a guide, a toolkit to help you navigate your way through your next exhibition. Whether it's your first or your fifteenth, I hope that you gain something that you can put in place to boost your profits. I sold my company in 2012 but the demand for a simple and practical guide to exhibiting continues. The recession may be (hopefully) coming to an end but the principles behind this book are just as relevant in good times as they are in times of economic crisis. *****Praise for Exhibit! "Fiona practices what she preaches - and it works!" Paul Webster, The Webster Partnership "We doubled our sales this year at the Designer Wedding Show in February, and the marketing advice that Fiona gave me definitely contributed to this." Clare Yarwood-White, "A book that has been written by an author that really knows her onions when it comes to taking us through the minefield of exhibitions and, helping us to develop a robust, practical and highly effective exhibition strategy..." Dee Blick, Author of the Ultimate Small Business Marketing Book "A no nonsense, practical and easy to read book that gives you all the advice and tips you'll need to ensure that you achieve your business goals when exhibiting. What I really like is the way Fiona covers all aspects of exhibiting and how to avoid the mistakes so many companies make. I organise a big annual Expo at Twickenham Stadium and we bought a copy of this book for each exhibitor. After the event we asked for their feedback and all of them found the Exhibit! book really useful. Highly recommended." Nick Taimitarha, The Best of Richmond and Richmond Expo

Dynamic Identities

Autor: Irene van Nes
Publisher: Bis Pub
ISBN: 9789063693398
File Size: 18,84 MB
Format: PDF, Kindle
Read: 6249
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How to produce brand identities that are alive, with the ability to morph into new versions based on outside influences.

Styling For Instagram

Autor: Cyd Leela
Publisher: Rotovision
ISBN: 0711240027
File Size: 12,44 MB
Format: PDF, ePub, Docs
Read: 2451
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Social media can be a rich source of inspiration for aspiring photographers. It’s easy enough to set up an account, but to really master it and gain a significant following you need two things: a strong personal identity and an aspirational style that people will want to emulate. This book will help you achieve both. Written by renowned author and photographer Leela Cyd, Styling for Instagram is packed with beautiful images as well as her sage advice for certain Instagram success. With advice on creating the perfect composition, finding a unique angle and picking the right props, you’ll find all you need to know about getting beautifully styled shots that work.

Designing Interface Animation

Autor: Val Head
Publisher: Rosenfeld Media
ISBN: 1933820160
File Size: 8,77 MB
Format: PDF, Docs
Read: 7171
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Effective interface animation deftly combines form and function to improve feedback, aid in orientation, direct attention, show causality, and express your brand’s personality. Designing Interface Animation shows you how to create web animation that balances purpose and style while blending seamlessly into the user’s experience. This book is a crash course in motion design theory and practice for web designers, UX professionals, and front-end developers alike.

The Human Centered Brand

Autor: Nela Dunato
ISBN: 9789534817117
File Size: 22,69 MB
Format: PDF
Read: 7562
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Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your "ideal clients" truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact. Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own. Learn more at

How To Start A Creative Business

Autor: Doug Richard
Publisher: David & Charles
ISBN: 9781446302736
File Size: 11,91 MB
Format: PDF, ePub
Read: 9971
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This book is an invaluable resource for any creative with a great business idea. Starting your own business does not need to be a complicated and daunting process and serial entrepreneur, Dragon's Den investor and business educator Doug Richard, shows you how. He sets out a ten-point plan teaching creatives how to shape their startup business into a success. Written in plain English, without the dense text and technical jargon of other business books, and illustrated with visual cues to help the message stick, Doug's practical advice is accessible to all. Real-life case studies are interspersed throughout from successful creative startups that include, Tatty Devine, Paul Smith, Time Out and LoveFilm, which expand upon the theory and bring it to life. In 10 chapters, Doug asks the fundamental questions any aspiring creative entrepreneur must answer. By following the questions from start to finish, and working through the get your hands dirty activities, you will get the theory first and then apply that theory in a practical way to the real world and your own business. By the time you reach the last question, you will have the foundation of a very solid creative business. You will answer: What do we do or need that people need or want? Who is our customer? Who is our competition? What is our pricing model? And more! Doug walks you through the process for researching, answering and, ultimately, overcoming the challenges posed by these questions for your own business plan. Whether you are passionate about craft, design, advertising, antiques, film and video, music, performing arts, or any other creative field, this fantastic guide will help you start your business today!

The Triumph Of Individual Style

Autor: Carla Mason Mathis
Publisher: Fairchild Books
ISBN: 9781563672699
File Size: 11,20 MB
Format: PDF, ePub, Mobi
Read: 6997
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This text aims to teach the reader how to assess her body type and then choose clothing. The process involves what the authors call an individual's design pattern. This pattern is made up of lines, shapes, proportions, body particulars, scale, colours and textures. How they fit together in harmony and how an individual infuses them with her innate creativity is what authors call 'style'.