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Perennial Seller

Autor: Ryan Holiday
Publisher: Penguin
ISBN: 110199214X
File Size: 9,33 MB
Format: PDF
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The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. • Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.

Perennial Seller

Autor: Ryan Holiday
Publisher: Penguin
ISBN: 0143109014
File Size: 25,39 MB
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Explores how some works and artists achieve longevity when most disappear after initial success.

Perennial Seller

Autor: Ryan Holiday
Publisher: Profile Books
ISBN: 1782833188
File Size: 27,47 MB
Format: PDF
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Bestselling author and marketing strategist Ryan Holiday reveals to creatives of all stripes-authors, entrepreneurs, musicians, filmmakers, fine artists-how a classic work is made and marketed. Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and just keep selling. But how can we create things that can and should last, especially in an environment where short-term gain and flash-in-the-pan success are so often the benchmark, where Hollywood movies are written off after a weekend or Silicon Valley start-ups are considered to have failed if they don't go viral? Enter Ryan Holiday and his concept of the Perennial Seller, products that exist in every creative industry, timeless, dependable resources and unsung money-makers, increasing in value over time and outlasting and outstretching the competition. Holiday shows us that creating a classic doesn't have to be a fluke or just a matter of luck. In Perennial Seller he takes us back to the first principles of the models and thinking that underpin the creation of something built to last. Featuring interviews with some of the world's greatest entrepreneurs and creatives and grounded in a deep study of the classics from every genre, the book shares a mindset and approach we can all adopt to make and market a classic work. Whether you have a book or a business, a song or the next great screenplay, Holiday reveals the recipe for perennial success.

Conspiracy

Autor: Ryan Holiday
Publisher: Penguin
ISBN: 0735217661
File Size: 12,16 MB
Format: PDF
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A stunning story about how power works in the modern age--the book the New York Times called "one helluva page-turner" and The Sunday Times of London celebrated as "riveting...an astonishing modern media conspiracy that is a fantastic read." Pick up the book everyone is talking about. In 2007, a short blogpost on Valleywag, the Silicon Valley-vertical of Gawker Media, outed PayPal founder and billionaire investor Peter Thiel as gay. Thiel's sexuality had been known to close friends and family, but he didn't consider himself a public figure, and believed the information was private. This post would be the casus belli for a meticulously plotted conspiracy that would end nearly a decade later with a $140 million dollar judgment against Gawker, its bankruptcy and with Nick Denton, Gawker's CEO and founder, out of a job. Only later would the world learn that Gawker's demise was not incidental--it had been masterminded by Thiel. For years, Thiel had searched endlessly for a solution to what he'd come to call the "Gawker Problem." When an unmarked envelope delivered an illegally recorded sex tape of Hogan with his best friend's wife, Gawker had seen the chance for millions of pageviews and to say the things that others were afraid to say. Thiel saw their publication of the tape as the opportunity he was looking for. He would come to pit Hogan against Gawker in a multi-year proxy war through the Florida legal system, while Gawker remained confidently convinced they would prevail as they had over so many other lawsuit--until it was too late. The verdict would stun the world and so would Peter's ultimate unmasking as the man who had set it all in motion. Why had he done this? How had no one discovered it? What would this mean--for the First Amendment? For privacy? For culture? In Holiday's masterful telling of this nearly unbelievable conspiracy, informed by interviews with all the key players, this case transcends the narrative of how one billionaire took down a media empire or the current state of the free press. It's a study in power, strategy, and one of the most wildly ambitious--and successful--secret plots in recent memory. Some will cheer Gawker's destruction and others will lament it, but after reading these pages--and seeing the access the author was given--no one will deny that there is something ruthless and brilliant about Peter Thiel's shocking attempt to shake up the world.

Getting To Yes

Autor: Roger Fisher
Publisher: Houghton Mifflin Harcourt
ISBN: 9780395631249
File Size: 5,61 MB
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Describes a method of negotiation that isolates problems, focuses on interests, creates new options, and uses objective criteria to help two parties reach an agreement

The World Without Us

Autor: Alan Weisman
Publisher: Macmillan
ISBN: 1429917210
File Size: 15,47 MB
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A penetrating, page-turning tour of a post-human Earth In The World Without Us, Alan Weisman offers an utterly original approach to questions of humanity's impact on the planet: he asks us to envision our Earth, without us.In this far-reaching narrative, Weisman explains how our massive infrastructure would collapse and finally vanish without human presence; which everyday items may become immortalized as fossils; how copper pipes and wiring would be crushed into mere seams of reddish rock; why some of our earliest buildings might be the last architecture left; and how plastic, bronze sculpture, radio waves, and some man-made molecules may be our most lasting gifts to the universe. The World Without Us reveals how, just days after humans disappear, floods in New York's subways would start eroding the city's foundations, and how, as the world's cities crumble, asphalt jungles would give way to real ones. It describes the distinct ways that organic and chemically treated farms would revert to wild, how billions more birds would flourish, and how cockroaches in unheated cities would perish without us. Drawing on the expertise of engineers, atmospheric scientists, art conservators, zoologists, oil refiners, marine biologists, astrophysicists, religious leaders from rabbis to the Dali Lama, and paleontologists---who describe a prehuman world inhabited by megafauna like giant sloths that stood taller than mammoths---Weisman illustrates what the planet might be like today, if not for us. From places already devoid of humans (a last fragment of primeval European forest; the Korean DMZ; Chernobyl), Weisman reveals Earth's tremendous capacity for self-healing. As he shows which human devastations are indelible, and which examples of our highest art and culture would endure longest, Weisman's narrative ultimately drives toward a radical but persuasive solution that needn't depend on our demise. It is narrative nonfiction at its finest, and in posing an irresistible concept with both gravity and a highly readable touch, it looks deeply at our effects on the planet in a way that no other book has.

The Know Maintenance Perennial Garden

Autor: Roy Diblik
Publisher: Timber Press
ISBN: 1604695978
File Size: 13,41 MB
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“A veritable goldmine for gardeners.” —Plant Talk We’ve all seen gorgeous perennial gardens packed with color, texture, and multi-season interest. Designed by a professional and maintained by a crew, they are aspirational bits of beauty too difficult to attempt at home. Or are they? The Know Maintenance Perennial Garden makes a design-magazine-worthy garden achievable at home. The new, simplified approach is made up of hardy, beautiful plants grown on a 10x14 foot grid. Each of the 62 garden plans combines complementary plants that thrive together and grow as a community. They are designed to make maintenance a snap. The garden plans can be followed explicitly or adjusted to meet individual needs, unlocking rich perennial landscape designs for individualization and creativity.

Monster Loyalty

Autor: Jackie Huba
Publisher: Penguin
ISBN: 110163099X
File Size: 13,15 MB
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Famous for her avant-garde outfits, over-the-top performances, and addictive dance beats, Lady Gaga is one of the most successful pop musicians of all time. But behind her showmanship lies another achievement: her wildly successful strategy for attracting and keeping insanely loyal fans. She's one of the most popular social media voices in the world with more than 33 million Twitter followers and 55 million Facebook fans. And she got there by methodically building a grassroots base of what she calls her "Little Monsters" - passionate fans who look to her not just for music but also for joy, inspiration, and a sense of community. From the Hardcover edition.

Thomas Jefferson The Art Of Power

Autor: Jon Meacham
Publisher: Random House
ISBN: 0679645365
File Size: 20,99 MB
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NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The New York Times Book Review • The Washington Post • Entertainment Weekly • The Seattle Times • St. Louis Post-Dispatch • Bloomberg Businessweek In this magnificent biography, the Pulitzer Prize–winning author of American Lion and Franklin and Winston brings vividly to life an extraordinary man and his remarkable times. Thomas Jefferson: The Art of Power gives us Jefferson the politician and president, a great and complex human being forever engaged in the wars of his era. Philosophers think; politicians maneuver. Jefferson’s genius was that he was both and could do both, often simultaneously. Such is the art of power. Thomas Jefferson hated confrontation, and yet his understanding of power and of human nature enabled him to move men and to marshal ideas, to learn from his mistakes, and to prevail. Passionate about many things—women, his family, books, science, architecture, gardens, friends, Monticello, and Paris—Jefferson loved America most, and he strove over and over again, despite fierce opposition, to realize his vision: the creation, survival, and success of popular government in America. Jon Meacham lets us see Jefferson’s world as Jefferson himself saw it, and to appreciate how Jefferson found the means to endure and win in the face of rife partisan division, economic uncertainty, and external threat. Drawing on archives in the United States, England, and France, as well as unpublished Jefferson presidential papers, Meacham presents Jefferson as the most successful political leader of the early republic, and perhaps in all of American history. The father of the ideal of individual liberty, of the Louisiana Purchase, of the Lewis and Clark expedition, and of the settling of the West, Jefferson recognized that the genius of humanity—and the genius of the new nation—lay in the possibility of progress, of discovering the undiscovered and seeking the unknown. From the writing of the Declaration of Independence to elegant dinners in Paris and in the President’s House; from political maneuverings in the boardinghouses and legislative halls of Philadelphia and New York to the infant capital on the Potomac; from his complicated life at Monticello, his breathtaking house and plantation in Virginia, to the creation of the University of Virginia, Jefferson was central to the age. Here too is the personal Jefferson, a man of appetite, sensuality, and passion. The Jefferson story resonates today not least because he led his nation through ferocious partisanship and cultural warfare amid economic change and external threats, and also because he embodies an eternal drama, the struggle of the leadership of a nation to achieve greatness in a difficult and confounding world. Praise for Thomas Jefferson: The Art of Power “This is probably the best single-volume biography of Jefferson ever written.”—Gordon S. Wood “A big, grand, absorbing exploration of not just Jefferson and his role in history but also Jefferson the man, humanized as never before.”—Entertainment Weekly “[Meacham] captures who Jefferson was, not just as a statesman but as a man. . . . By the end of the book . . . the reader is likely to feel as if he is losing a dear friend. . . . [An] absorbing tale.”—The Christian Science Monitor “This terrific book allows us to see the political genius of Thomas Jefferson better than we have ever seen it before. In these endlessly fascinating pages, Jefferson emerges with such vitality that it seems as if he might still be alive today.”—Doris Kearns Goodwin From the Hardcover edition.

269 Amazing Sex Tips And Tricks For Him

Autor: Anne Hooper
Publisher: Sourcebooks, Inc.
ISBN: 1402247281
File Size: 22,14 MB
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A saucy new edition of the perennial seller, with fresh photography and updated content, from sex guru Anne Hooper (more than 1.75 million sex books sold). Everything is covered (or should we say "uncovered") from head to toe and beyond, for the most mind-blowing sex you've ever had! 269 Amazing Sex Tips and Tricks for Him gives men everything they need to be an amazing lover and to turn on and satisfy their woman.

Growth Hacker Marketing

Autor: Ryan Holiday
Publisher: Penguin
ISBN: 069817691X
File Size: 22,26 MB
Format: PDF, ePub, Docs
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A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.

Bright Shiny Morning

Autor: James Frey
Publisher: Harper Collins
ISBN: 006179564X
File Size: 6,75 MB
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One of the most celebrated and controversial authors in America delivers his first novel—a sweeping chronicle of contemporary Los Angeles that is bold, exhilarating, and utterly original. Dozens of characters pass across the reader's sight lines—some never to be seen again—but James Frey lingers on a handful of LA's lost souls and captures the dramatic narrative of their lives: a bright, ambitious young Mexican-American woman who allows her future to be undone by a moment of searing humiliation; a supremely narcissistic action-movie star whose passion for the unattainable object of his affection nearly destroys him; a couple, both nineteen years old, who flee their suffocating hometown and struggle to survive on the fringes of the great city; and an aging Venice Beach alcoholic whose life is turned upside down when a meth-addled teenage girl shows up half-dead outside the restroom he calls home. Throughout this strikingly powerful novel there is the relentless drumbeat of the millions of other stories that, taken as a whole, describe a city, a culture, and an age. A dazzling tour de force, Bright Shiny Morning illuminates the joys, horrors, and unexpected fortunes of life and death in Los Angeles.

Stillness Is The Key

Autor: Ryan Holiday
Publisher: Portfolio
ISBN: 9780525538585
File Size: 14,22 MB
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In the third book in the trilogy that includes The Obstacle Is the Way and Ego Is the Enemy, bestselling author Ryan Holiday draws on ancient Stoic and Buddhist wisdom to show why slowing down is essential to getting ahead. Throughout history, there's been one indelible quality that great leaders, thinkers, artists, and visionaries have shared. It enables them to conquer their tempers. To avoid distraction and discover great insights. To achieve happiness and do the right thing. The Zen Buddhists described it as inner peace, and knew it was essential whether you were a Samurai warrior or a monk. The Stoics and Epicureans called it ataraxia and believed it was a bulwark against the passions of the mob, a requirement of good leadership and a pathway to deep truth. Ryan Holiday calls it stillness--to be steady while the world spins around you. In this book, he outlines a path for achieving this timeless, but urgently necessary way of living. Drawing on a wide range of history's greatest thinkers, from Confucius to Seneca, Marcus Aurelius to Thich Nhat Hahn, John Stuart Mill to Nietzsche, he argues that stillness is not merely inactivity, but the doorway to self-mastery, discipline, and focus. To make these ideas concrete, he also shares a wide range of examples from historical and contemporary figures who exemplified the power of stillness: baseball player Sadaharu Oh, whose study of Zen made him the greatest home run hitter of all time; Winston Churchill, who enjoyed the time spent laying bricks at his Chartwell estate as an opportunity to reflect and recharge; Fred Rogers, who taught generations of children to see what was invisible to the eye; Anne Frank, whose journaling and love of nature guided her through unimaginable adversity; and Marina Abramovic, whose performance art tests the limits of human endurance and focus. Written in the same engaging style and packaged in the same concise, addictive format as The Obstacle Is the Way and Ego Is the Enemy, Stillness Is the Key establishes Holiday as one of the preeminent writers making ancient wisdom accessible and relevant for a new generation.

The Obstacle Is The Way

Autor: Ryan Holiday
Publisher: Profile Books
ISBN: 1782830057
File Size: 16,86 MB
Format: PDF, ePub
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We give up too easily. With a simple change of attitude, what seem like insurmountable obstacles become once-in-a-lifetime opportunities. Ryan Holiday, who dropped out of college at nineteen to serve as an apprentice to bestselling 'modern Machiavelli' Robert Greene and is now a media consultant for billion-dollar brands, draws on the philosophy of the Stoics to guide you in every situation, showing that what blocks our path actually opens one that is new and better. If the competition threatens you, it's time to be fearless, to display your courage. An impossible deadline becomes a chance to show how dedicated you are. And as Ryan discovered as Director of Marketing for American Apparel, if your brand is generating controversy - it's also potentially generating publicity. The Stoic philosophy - that what is in the way, is the way - can be applied to any problem: it's a formula invented more than 2,000 years ago, whose effectiveness has been proven in battles and board rooms ever since. From Barack Obama's ability to overcome obstacles in his election races, to the design of the iPhone, the stoic philosophy has helped its users become world-beaters.

Trust Me I M Lying

Autor: Ryan Holiday
Publisher: Penguin
ISBN: 1101583711
File Size: 16,66 MB
Format: PDF, Mobi
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The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age. Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today. Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel online—and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business. Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday. As he explains, “I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I’m tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I’m pulling back the curtain because it’s time the public understands how things really work. What you choose to do with this information is up to you.”

Why We Sleep

Autor: Matthew Walker
Publisher: Simon and Schuster
ISBN: 1501144316
File Size: 3,72 MB
Format: PDF, Mobi
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"Sleep is one of the most important but least understood aspects of our life, wellness, and longevity ... An explosion of scientific discoveries in the last twenty years has shed new light on this fundamental aspect of our lives. Now ... neuroscientist and sleep expert Matthew Walker gives us a new understanding of the vital importance of sleep and dreaming"--Amazon.com.

Ego Is The Enemy

Autor: Ryan Holiday
Publisher: Penguin
ISBN: 069819215X
File Size: 29,99 MB
Format: PDF, Kindle
Read: 4984
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The instant Wall Street Journal, USA Today, and international bestseller “While the history books are filled with tales of obsessive visionary geniuses who remade the world in their image with sheer, almost irrational force, I’ve found that history is also made by individuals who fought their egos at every turn, who eschewed the spotlight, and who put their higher goals above their desire for recognition.” —from the prologue Many of us insist the main impediment to a full, successful life is the outside world. In fact, the most common enemy lies within: our ego. Early in our careers, it impedes learning and the cultivation of talent. With success, it can blind us to our faults and sow future problems. In failure, it magnifies each blow and makes recovery more difficult. At every stage, ego holds us back. Ego Is the Enemy draws on a vast array of stories and examples, from literature to philosophy to his­tory. We meet fascinating figures such as George Marshall, Jackie Robinson, Katharine Graham, Bill Belichick, and Eleanor Roosevelt, who all reached the highest levels of power and success by con­quering their own egos. Their strategies and tactics can be ours as well. In an era that glorifies social media, reality TV, and other forms of shameless self-promotion, the battle against ego must be fought on many fronts. Armed with the lessons in this book, as Holiday writes, “you will be less invested in the story you tell about your own specialness, and as a result, you will be liberated to accomplish the world-changing work you’ve set out to achieve.” From the Hardcover edition.

Your Move

Autor: Ramit Sethi
Publisher: Iwt
ISBN: 9780692940082
File Size: 15,94 MB
Format: PDF, ePub
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In his first book in nearly a decade, New York Times bestselling author Ramit Sethi cuts through the BS and bad advice to show you how to really escape the 9-to-5. This no-nonsense guide distills the most important lessons Sethi learned building his dorm room blog into an 8-figure-a-year company. If you want to build a business that makes you an extra 5-figures a month, this book will show you how. Inside you'll discover: The 3 Rules of Money (any business that breaks these is doomed to fail) How to tell if a business will profitable in under 45 minutes How to find your first 5 customers - and just how critical these first 5 are Growing from $300 to $10,000 a month The truth about passive income and what it takes to really automate a business And so much more...

Barking Up The Wrong Tree

Autor: Eric Barker
Publisher: HarperCollins
ISBN: 0062416170
File Size: 17,57 MB
Format: PDF, Kindle
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Wall Street Journal Bestseller Much of the advice we’ve been told about achievement is logical, earnest…and downright wrong. In Barking Up the Wrong Tree, Eric Barker reveals the extraordinary science behind what actually determines success and most importantly, how anyone can achieve it. You’ll learn: • Why valedictorians rarely become millionaires, and how your biggest weakness might actually be your greatest strength • Whether nice guys finish last and why the best lessons about cooperation come from gang members, pirates, and serial killers • Why trying to increase confidence fails and how Buddhist philosophy holds a superior solution • The secret ingredient to “grit” that Navy SEALs and disaster survivors leverage to keep going • How to find work-life balance using the strategy of Genghis Khan, the errors of Albert Einstein, and a little lesson from Spider-Man By looking at what separates the extremely successful from the rest of us, we learn what we can do to be more like them—and find out in some cases why it’s good that we aren’t. Barking Up the Wrong Tree draws on startling statistics and surprising anecdotes to help you understand what works and what doesn’t so you can stop guessing at success and start living the life you want.

Perennials

Autor: Julie Cantrell
Publisher: Thomas Nelson
ISBN: 0718037650
File Size: 18,15 MB
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“This is a book to read more than once.” —Karen White, New York Times bestselling author “If Julie Cantrell isn’t on your reading list, she should be.” —Lisa Wingate, national bestselling author When two estranged sisters reunite for their parents’ 50th anniversary, a family tragedy brings unexpected lessons of hope and healing amid the flowers of their mother’s perennial garden. Eva Sutherland—known to all as Lovey—grew up safe and secure in Oxford, Mississippi, surrounded by a rich literary history and her mother’s stunning flower gardens. But a shed fire, and the injuries it caused, changed everything. Her older sister, Bitsy, blamed Lovey for the irreparable damage. Bitsy became the homecoming queen and the perfect Southern belle who could do no wrong. All the while, Lovey served as the family scapegoat, always bearing the brunt when Bitsy threw blame her way. At eighteen, suffocating in her sister’s shadow, Lovey turned down a marriage proposal and fled to Arizona. Free from Bitsy’s vicious lies, she became a successful advertising executive and a weekend yoga instructor, carving a satisfying life for herself. But at forty-five, Lovey is feeling more alone than ever and questioning the choices that led her here. When her father calls insisting she come home three weeks early for her parents’ 50th anniversary, Lovey is at her wits’ end. She’s about to close the biggest contract of her career, and there’s a lot on the line. But despite the risks, her father’s words, “Family First,” draw her back to the red-dirt roads of Mississippi. Lovey is drawn in to a secret project—a memory garden her father has planned as an anniversary surprise. As she helps create this sacred space, Lovey begins to rediscover her roots, learning how to live perennially in spite of life’s many trials and tragedies. Years ago, Lovey chose to leave her family and the South far behind. But now that she’s returned, she’s realizing things at home were not always what they seemed.