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Perennial Seller

Autor: Ryan Holiday
Publisher: Penguin
ISBN: 110199214X
File Size: 12,42 MB
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The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. • Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.

Perennial Seller

Autor: Ryan Holiday
Publisher: Penguin
ISBN: 0143109014
File Size: 12,86 MB
Format: PDF
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Explores how some works and artists achieve longevity when most disappear after initial success.

Perennial Seller

Autor: Ryan Holiday
Publisher: Profile Books
ISBN: 1782833188
File Size: 24,26 MB
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Bestselling author and marketing strategist Ryan Holiday reveals to creatives of all stripes-authors, entrepreneurs, musicians, filmmakers, fine artists-how a classic work is made and marketed. Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and just keep selling. But how can we create things that can and should last, especially in an environment where short-term gain and flash-in-the-pan success are so often the benchmark, where Hollywood movies are written off after a weekend or Silicon Valley start-ups are considered to have failed if they don't go viral? Enter Ryan Holiday and his concept of the Perennial Seller, products that exist in every creative industry, timeless, dependable resources and unsung money-makers, increasing in value over time and outlasting and outstretching the competition. Holiday shows us that creating a classic doesn't have to be a fluke or just a matter of luck. In Perennial Seller he takes us back to the first principles of the models and thinking that underpin the creation of something built to last. Featuring interviews with some of the world's greatest entrepreneurs and creatives and grounded in a deep study of the classics from every genre, the book shares a mindset and approach we can all adopt to make and market a classic work. Whether you have a book or a business, a song or the next great screenplay, Holiday reveals the recipe for perennial success.

Conspiracy

Autor: Ryan Holiday
Publisher: Penguin
ISBN: 0735217661
File Size: 24,55 MB
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An NPR Book Concierge Best Book of 2018! A stunning story about how power works in the modern age--the book the New York Times called "one helluva page-turner" and The Sunday Times of London celebrated as "riveting...an astonishing modern media conspiracy that is a fantastic read." Pick up the book everyone is talking about. In 2007, a short blogpost on Valleywag, the Silicon Valley-vertical of Gawker Media, outed PayPal founder and billionaire investor Peter Thiel as gay. Thiel's sexuality had been known to close friends and family, but he didn't consider himself a public figure, and believed the information was private. This post would be the casus belli for a meticulously plotted conspiracy that would end nearly a decade later with a $140 million dollar judgment against Gawker, its bankruptcy and with Nick Denton, Gawker's CEO and founder, out of a job. Only later would the world learn that Gawker's demise was not incidental--it had been masterminded by Thiel. For years, Thiel had searched endlessly for a solution to what he'd come to call the "Gawker Problem." When an unmarked envelope delivered an illegally recorded sex tape of Hogan with his best friend's wife, Gawker had seen the chance for millions of pageviews and to say the things that others were afraid to say. Thiel saw their publication of the tape as the opportunity he was looking for. He would come to pit Hogan against Gawker in a multi-year proxy war through the Florida legal system, while Gawker remained confidently convinced they would prevail as they had over so many other lawsuit--until it was too late. The verdict would stun the world and so would Peter's ultimate unmasking as the man who had set it all in motion. Why had he done this? How had no one discovered it? What would this mean--for the First Amendment? For privacy? For culture? In Holiday's masterful telling of this nearly unbelievable conspiracy, informed by interviews with all the key players, this case transcends the narrative of how one billionaire took down a media empire or the current state of the free press. It's a study in power, strategy, and one of the most wildly ambitious--and successful--secret plots in recent memory. Some will cheer Gawker's destruction and others will lament it, but after reading these pages--and seeing the access the author was given--no one will deny that there is something ruthless and brilliant about Peter Thiel's shocking attempt to shake up the world.

Growth Hacker Marketing

Autor: Ryan Holiday
Publisher: Penguin
ISBN: 069817691X
File Size: 29,56 MB
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A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.

The Deplorables Guide To Making America Great Again

Autor: Todd Starnes
Publisher: Charisma Media
ISBN: 1629991708
File Size: 12,22 MB
Format: PDF, Kindle
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"President Obama called us bitter. Hillary Clinton called us irredeemable. The mainstream media called us backwater bigots. We were mocked by Hollywood and dismissed by academics. We were marginalized by the media--bullied and belittled by sex and gender revolutionaries. But all the changed on Election Day, and now it's time for all of us Deplorables to get to work. Our long national nightmare may be over, but that doesn't mean we can take a vacation to Dollywood just yet. We've got some work to do, folks. After President Reagan brought morning to America, conservatives took a nap. We grew complacent. And faster than you could say 'Read my lips,' the nation elected a community organizer overlord. So how can we prevent that from happening again? In The Deplorable's Guide to Making America Great Again Todd Starnes offers practical advice on fighting and winning the war on traditional American values. Armed with the Bible in one hand and his signature wit in the other, Starnes shows you how to be a happy warrior"--Back cover.

Getting Past No

Autor: William Ury
Publisher: Bantam
ISBN: 0553371312
File Size: 14,60 MB
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Offers advice on how to negotiate with difficult people, showing readers how to stay cool under pressure, disarm an adversary, and stand up for themselves without provoking opposition

The Perennial Care Manual

Autor: Nancy J. Ondra
Publisher: Storey Publishing
ISBN: 1603420452
File Size: 13,90 MB
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Keep your perennial beds looking their best, season after season. From planning and planting to pruning and propagating, this comprehensive guide covers everything you need to know to maintain a stunning perennial garden. Nancy J. Ondra provides an in-depth, plant-by-plant guide that profiles 125 popular perennials, with helpful information on each plant’s soil, light, and water needs. Ondra’s expertise and passion for gardening, along with Rob Cardillo’s breathtaking photography, will inspire you to create a garden of your dreams that will last a lifetime.

The Science Of Customer Connections

Autor: Jim Karrh
Publisher: Red Wheel/Weiser
ISBN: 1632657791
File Size: 17,32 MB
Format: PDF
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Engaging, practical, and immediately useful for any business and its messengers on how to talk about their business and connect with their customers. The vast majority of word of mouth happens offline, in everyday conversations. In The Science of Customer Connections, Karrh offers simple concepts plus practical guidance for individual professionals, teams, and complex organizations to be part of those conversations in ways that grow their business. With clear language and a sense of humor, Karrh guides readers step by step to create: A message that is memorable, interesting to buyers, and built to share A growing set of messengers who include your story in their everyday conversations Management habits that build consistency and scale Readers will be equipped to engage customers and employees, build trustworthiness, and grow profitably—without necessarily having to change their business model, offerings, pricing, distribution, or people. Instead, they can quickly elevate the way that everyone close to the business talks about it, consistently resulting in stronger cross-selling and upselling of additional products and services, higher customer satisfaction, and more consistent employee engagement. Inspirational real-world examples are presented from entrepreneurs and career changers, growth companies, and large global organizations.

The Story Grid

Autor: Shawn Coyne
Publisher: Black Irish Entertainment LLC
ISBN: 1936891360
File Size: 21,40 MB
Format: PDF, Docs
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WHAT IS THE STORY GRID? The Story Grid is a tool developed by editor Shawn Coyne to analyze stories and provide helpful editorial comments. It's like a CT Scan that takes a photo of the global story and tells the editor or writer what is working, what is not, and what must be done to make what works better and fix what's not. The Story Grid breaks down the component parts of stories to identify the problems. And finding the problems in a story is almost as difficult as the writing of the story itself (maybe even more difficult). The Story Grid is a tool with many applications: 1. It will tell a writer if a Story ?works? or ?doesn't work. 2. It pinpoints story problems but does not emotionally abuse the writer, revealing exactly where a Story (not the person creating the Story'the Story) has failed. 3. It will tell the writer the specific work necessary to fix that Story's problems. 4. It is a tool to re-envision and resuscitate a seemingly irredeemable pile of paper stuck in an attic drawer. 5. It is a tool that can inspire an original creation.

Bright Shiny Morning

Autor: James Frey
Publisher: Harper Collins
ISBN: 006179564X
File Size: 22,84 MB
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One of the most celebrated and controversial authors in America delivers his first novel—a sweeping chronicle of contemporary Los Angeles that is bold, exhilarating, and utterly original. Dozens of characters pass across the reader's sight lines—some never to be seen again—but James Frey lingers on a handful of LA's lost souls and captures the dramatic narrative of their lives: a bright, ambitious young Mexican-American woman who allows her future to be undone by a moment of searing humiliation; a supremely narcissistic action-movie star whose passion for the unattainable object of his affection nearly destroys him; a couple, both nineteen years old, who flee their suffocating hometown and struggle to survive on the fringes of the great city; and an aging Venice Beach alcoholic whose life is turned upside down when a meth-addled teenage girl shows up half-dead outside the restroom he calls home. Throughout this strikingly powerful novel there is the relentless drumbeat of the millions of other stories that, taken as a whole, describe a city, a culture, and an age. A dazzling tour de force, Bright Shiny Morning illuminates the joys, horrors, and unexpected fortunes of life and death in Los Angeles.

Stillness Is The Key

Autor: Ryan Holiday
Publisher: Penguin
ISBN: 0525538593
File Size: 11,37 MB
Format: PDF
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In The Obstacle Is the Way and Ego Is the Enemy, bestselling author Ryan Holiday made ancient wisdom wildly popular with a new generation of leaders in sports, politics, and technology. In his new book, Stillness Is the Key, Holiday draws on timeless Stoic and Buddhist philosophy to show why slowing down is the secret weapon for those charging ahead. All great leaders, thinkers, artists, athletes, and visionaries share one indelible quality. It enables them to conquer their tempers. To avoid distraction and discover great insights. To achieve happiness and do the right thing. Ryan Holiday calls it stillness--to be steady while the world spins around you. In this book, he outlines a path for achieving this ancient, but urgently necessary way of living. Drawing on a wide range of history's greatest thinkers, from Confucius to Seneca, Marcus Aurelius to Thich Nhat Hanh, John Stuart Mill to Nietzsche, he argues that stillness is not mere inactivity, but the doorway to self-mastery, discipline, and focus. Holiday also examines figures who exemplified the power of stillness: baseball player Sadaharu Oh, whose study of Zen made him the greatest home run hitter of all time; Winston Churchill, who in balancing his busy public life with time spent laying bricks and painting at his Chartwell estate managed to save the world from annihilation in the process; Fred Rogers, who taught generations of children to see what was invisible to the eye; Anne Frank, whose journaling and love of nature guided her through unimaginable adversity. More than ever, people are overwhelmed. They face obstacles and egos and competition. Stillness Is the Key offers a simple but inspiring antidote to the stress of 24/7 news and social media. The stillness that we all seek is the path to meaning, contentment, and excellence in a world that needs more of it than ever.

Trust Me I M Lying

Autor: Ryan Holiday
Publisher: Penguin
ISBN: 1101583711
File Size: 24,34 MB
Format: PDF
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The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age. Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today. Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel online—and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business. Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday. As he explains, “I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I’m tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I’m pulling back the curtain because it’s time the public understands how things really work. What you choose to do with this information is up to you.”

World Without Us

Autor: Alan Weisman
Publisher: HarperCollins Canada
ISBN: 1443400084
File Size: 19,52 MB
Format: PDF
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Most books about the environment build on dire threats warning of the possible extinction of humanity. Alan Weisman avoids frightening off readers by disarmingly wiping out our species in the first few pages of this remarkable book. He then continues with an astounding depiction of how Earth will fare once we’re no longer around. The World Without Us is a one-of-a-kind book that sweeps through time from the moment of humanity’s future extinction to millions of years into the future. Drawing on interviews with experts and on real examples of places in the world that have already been abandoned by humans—Chernobyl, the Korean DMZ and an ancient Polish forest—Weisman shows both the shocking impact we’ve had on our planet and how impermanent our footprint actually is.

Words That Work

Autor: Frank Luntz
Publisher: Hachette Books
ISBN: 1401385745
File Size: 10,47 MB
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The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

Summary Analysis And Review Of Ryan Holiday S Perennial Seller

Autor: Start Publishing Notes
Publisher: Start Publishing Notes
ISBN: 9781635967586
File Size: 20,37 MB
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PLEASE NOTE: This is a key takeaways and analysis of the book and NOT the original book. Start Publishing Notes' Summary, Analysis, and Review of Ryan Holiday's Perennial Seller: The Art of Making and Marketing Work That Lasts includes a summary of the book, a review, analysis & key takeaways, and a detailed "About the Author" section. PREVIEW: Perennial Seller is a self-help book targeted to entrepreneurs and creative individuals, such as writers, artists, or filmmakers. This book draws on author Ryan Holiday's experience in various creative industries and seeks to help people develop a project or product that will be more than a temporary fad-what he calls a "perennial seller." Holiday starts the book by addressing a recurring dilemma for creatives: what makes a product successful for years and decades, and what causes other, seemingly just as good, products to fail? What is it that makes a product "perennial?" Holiday's definition of perennial is a product that has found continued success over its entire lifetime, not merely its debut. Perennial products are timeless. They impact the world in a way that ensures their long-term survival.

Your Network Is Your Net Worth

Autor: Porter Gale
Publisher: Simon and Schuster
ISBN: 1451688784
File Size: 18,36 MB
Format: PDF
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An internationally known public speaker, entrepreneur, and marketing executive shares practical, up-to-date tips for mastering the skills of networking. Networking doesn’t have to be that frenzied old-school game of calendars packed with stuffy power lunches and sterile evenings at community business gatherings. We’ve entered a new era, one in which shifting cultural values and the explosion of digital technology enable us to network in vastly more efficient, more focused, and more enjoyable ways. A fresh take on How to Win Friends and Influence People, Your Network Is Your Net Worth is an entertaining, straightforward guide filled with revealing case studies, hands-on advice, and innovative strategies for building your network. Written by sought-after speaker, entrepreneur, and marketing executive Porter Gale, with a foreword by Apple evangelist and bestselling author Guy Kawasaki, this book shows you how to establish, expand, and nurture your connections both online and off. New ways to network are popping up every day—and Gale tells you how to make the most of them—but even traditional networking opportunities are not the same animals that they once were, and we need to shift our attitudes and approaches accordingly. Networking has evolved from a transactional game to a transformational process. Whereas once it was about power plays, now it’s about charting your own course, following your passions, and making meaningful connections, which in turn increase your happiness and productivity. In addition to chronicling her own rise from an ad agency intern to an in-demand consultant, Gale also shares the inspiring stories of so many others who live by this networking model: a military wife who connects with social media communities while her husband is deployed overseas, a young woman blog-ger battling leukemia, a dyslexic politician who wins elections by telling stories, and the CEO of a Major League Baseball team who once made a phone call that changed the course of his life. When you focus on your passions and reorganize your networking around your values and beliefs, you will discover the kind of lasting relationships, personal transformation, and, ultimately, tangible wealth that are the foundation for happiness and success. With a message both timely and important, Your Network Is Your Net Worth is the definitive handbook to Networking 2.0.

269 Amazing Sex Tips And Tricks For Him

Autor: Anne Hooper
Publisher: Sourcebooks, Inc.
ISBN: 1402247281
File Size: 23,80 MB
Format: PDF, Mobi
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A saucy new edition of the perennial seller, with fresh photography and updated content, from sex guru Anne Hooper (more than 1.75 million sex books sold). Everything is covered (or should we say "uncovered") from head to toe and beyond, for the most mind-blowing sex you've ever had! 269 Amazing Sex Tips and Tricks for Him gives men everything they need to be an amazing lover and to turn on and satisfy their woman.

Perennial Gardening Guide

Autor: John M. Valleau
Publisher: Abbotsford, B.C. : Valleybrook International Ventures Incorporated
ISBN: 9780969948322
File Size: 25,66 MB
Format: PDF
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A gardener's guide to perennials covers major plants and includes problem solving tips.

How To Do Better Creative Work

Autor: Steve Harrison
Publisher: Pearson UK
ISBN: 0273742191
File Size: 14,54 MB
Format: PDF, ePub, Mobi
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Effective creative work is not a nice-to-have, it's a necessity - it’s the only way you’ll stand out in a fiercely competitive marketplace. Whether you're in digital, direct or advertising, the CEO of an agency or just starting out, How to do better creative work has been written for you. In fact, you'll see that everyone plays a crucial role in producing creative work that works: What it means to be creative, How to build a creative culture, How virtually all great work is underpinned by a simple problem/solution dynamic, How to use that dynamic to create your big marketing ideas, How to brief a creative team, How to use 'relevant abruption' to produce big creative ideas, How to simultaneously build a brand and get response, How to sell your work, How to run a creative department. All this is illustrated by some of the best advertising, direct and digital work ever produced, plus 12 case studies featuring ideas that have not only sold millions of pounds worth of products, but also won dozens of the world's most coveted awards. "Steve writes like he talks, with great intelligence, wisdom and common sense. He's one of the few people capable of looking at a notoriously self-obsessed industry and saying, "The Emperor has no clothes." And he's one of an even smaller number who can look at its problems and say, "here's how you fix it." Creative Work is as challenging as it is engaging. When I reached the end I felt like I wanted to continue the conversation, which is probably the highest compliment you can offer a book." - Jon Steel, author of Truth, Lies & Advertising and Perfect Pitch. "This is genuinely essential reading for anyone who wants to demystify the advertising creative process – and vastly more entertaining than your average business book. Harrison’s simple, commonsense approach makes you wonder why so many ad campaigns fail so spectacularly. Buy it, read it and learn from it!” - Larissa Vince, Campaign magazine. "This is a smart, straightforward and very special book. It affirmed so much I knew already, but my eyes were opened afresh to what is genuinely important about the work that we do. I came away with ten or twelve things I wanted to share with the rest of the team at glue and it also fortunately gave me some confidence that we’re getting a lot of this right already." - Mark Cridge, CEO, glue London. "Steve is one of the dying breed of creative directors that clients crave. He tells it like it is and delivers. How to do better creative work is a refreshingly honest must-read for any client, suit or creative who want to cut through the bullshit and produce great creative work that does the job. Harrison has the right to say what he likes about the ad industry - and he does!" - Charlie Smith, Head of Brand Marketing, Vodafone UK. "This book isn't just about how clients can help get the best work from their agency. I loved the insight into the thinking that goes on before the creative idea is had and realise it applies to every business that takes a creative approach to problem solving." - Paul Ferraiolo, President, Rolls-Royce Motor Cars, North America. “If, one day, my son tells me that he wants to be part of this business, I will make sure that he reads Steve´s book and, if possible, find a way for him to spend a couple of hours with Steve himself” - Pablo Alzugary, President, Shackleton Madrid.