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The Psychology Of Salesmanship

Autor: William Walker Atkinson
Publisher: The Floating Press
ISBN: 1775560120
File Size: 21,99 MB
Format: PDF
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The amazingly prolific thinker and writer William Walker Atkinson made his mark in a staggering variety of different fields, ranging from Hindu theology to the "New Thought" movement that eventually gave rise to abidingly popular concepts such as the Law of Attraction. In this timeless volume, he applies his insightful ideas to the field of salesmanship. It's a must-read for anyone whose livelihood relies on their skill of persuasion.

Birth Of A Salesman

Autor: Walter A. FRIEDMAN
Publisher: Harvard University Press
ISBN: 0674037340
File Size: 13,27 MB
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In this entertaining and informative book, Walter Friedman chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. From the mid-nineteenth century to the eve of World War II, the development of sales management transformed an economy populated by peddlers and canvassers to one driven by professional salesmen and executives. From book agents flogging Ulysses S. Grant's memoirs to John H. Patterson's famous pyramid strategy at National Cash Register to the determined efforts by Ford and Chevrolet to craft surefire sales pitches for their dealers, selling evolved from an art to a science. "Salesmanship" as a term and a concept arose around the turn of the century, paralleling the new science of mass production. Managers assembled professional forces of neat responsible salesmen who were presented as hardworking pillars of society, no longer the butt of endless "traveling salesmen" jokes. People became prospects; their homes became territories. As an NCR representative said, the modern salesman "let the light of reason into dark places." The study of selling itself became an industry, producing academic disciplines devoted to marketing, consumer behavior, and industrial psychology. At Carnegie Mellon's Bureau of Salesmanship Research, Walter Dill Scott studied the characteristics of successful salesmen and ways to motivate consumers to buy. Full of engaging portraits and illuminating insights, Birth of a Salesman is a singular contribution that offers a clear understanding of the transformation of salesmanship in modern America. Reviews of this book: The history Friedman weaves is engrossing and the book hits stride with entertaining chapters on Mark Twain's marketing of the memoirs of Ulysses S. Grant (apparently Twain was as talented a businessman as a writer) and on the shift from the drummer--the middleman between wholesalers and regional shopkeepers--to the department store...In Birth of a Salesman, Friedman has crafted a history of an 'inherently unlikable process' with depth, affection and intelligent analysis. --Carlo Wolff, Boston Globe I very much enjoyed reading this book. It is well written, well argued, and thoroughly researched. Salesmen, Friedman argues, helped distribute the products of America's increasingly bountiful manufacturing industries, invented new forms of managerial hierarchies, investigated the psychology of desire, and were in the vanguard of America's transformation from a producer to a consumer society. He powerfully shows that the rise of modern business practices and the emergence of a particularly American culture of consumption can only be fully understood if we examine the history of selling. --Sven Beckert, author of The Monied Metropolis Walter Friedman's Birth of a Salesman: The Transformation of Selling in America is an important book. The modern industrial economy, created in the United States and Europe between the 1880s and the 1930s, required the integration of large-scale production and marketing. The evolution of mass production is a well-known story, but Friedman is the first to fill in the crucial marketing side of that industrial revolution. --Alfred D. Chandler, Jr., author of The Visible Hand and Scale and Scope With wit and verve, Walter Friedman gives us a cast of memorable characters who turned salesmanship from ballyhoo to behaviorism, from silliness to science. Informed by prodigious research, Birth of a Salesman also clarifies the birth of modern marketing--from an angle that humanizes its subject through wry, ironic, but serious analysis. This is a pioneering work on a subject crucial to American social, cultural, and business history. --Thomas K. McCraw, author of Creating Modern Capitalism

The Psychology Of Selling

Autor: Brian Tracy
Publisher: Thomas Nelson Inc
ISBN: 0785288066
File Size: 13,29 MB
Format: PDF, ePub, Docs
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Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling. Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available in expanded and updated book format for the first time. Salespeople will learn: "the inner game of selling" how to eliminate the fear of rejection how to build unshakeable self-confidence Salespeople, says Tracy, must learn to control their thoughts, feelings, and actions to make themselves more effective.

The Science Of Selling

Autor: David Hoffeld
Publisher: Penguin
ISBN: 1101993189
File Size: 12,39 MB
Format: PDF, Mobi
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The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to: - Engage buyers’ emotions to increase their receptiveness to you and your ideas - Ask questions that line up with how the brain discloses information - Lock in the incremental commitments that lead to a sale - Create positive influence and reduce the sway of competitors - Discover the underlying causes of objections and neutralize them - Guide buyers through the necessary mental steps to make purchasing decisions Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others. **Named one of The 20 Most Highly-Rated Sales Books of All Time by HubSpot

How To Sell Anything To Anybody

Autor: Joe Girard
Publisher: Simon and Schuster
ISBN: 0743273966
File Size: 27,67 MB
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"The world's greatest salesman" reveals the spectacular selling principles that have brought him to the top of his profession as he offers helpful advice on how to develop customer profiles, how to turn a prospect into a buyer, how to close the deal, and how to establish a long-term relationship with one's customers. Reprint. 25,000 first printing.

The Greatest Salesman In The World

Autor: Og Mandino
Publisher: Bantam
ISBN: 0307780902
File Size: 27,97 MB
Format: PDF, Kindle
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What you are today is not important . . . for in this runaway bestseller you will learn how to change your life by applying the secrets you are about to discover in the ancient scrolls. “I will persist until I succeed. I was not delivered into this world into defeat, nor does failure course in my veins. I am not a sheep waiting to be prodded by my shepherd. I am a lion and I refuse to talk, to walk, to sleep with the sheep. The slaughterhouse of failure is not my destiny. I will persist until I succeed.” —From the ancient scroll marked III in The Greatest Salesman in the World Praise for The Greatest Salesman in the World “The Greatest Salesman in the World is one of the most inspiring, uplifting, and motivating books I have ever read. I can well understand why it has had such a splendid acceptance.”—Norman Vincent Peale “At last! A book on sales and salesmanship that can be read and enjoyed by veteran and recruit alike! I have just completed The Greatest Salesman in the World for the second time—it was too good for just one reading—and in all sincerity, I say that it is the most readable, most constructive and most useful instrument for the teaching of sales as a profession that I have ever read.”—F.W. Errigo, Manager, U. S. Sales Trainer at Parke, Davis & Company “I have read almost every book that has ever been written on salesmanship, but I think Og Mandino has captured all of them in The Greatest Salesman in the World. No one who follows these principles will ever fail as a salesman, and no one will ever be truly great without them; but, the author has done more than present the principles—he has woven them into the fabric of one of the most fascinating stories I have ever read.”—Paul J. Meyer, President of Success Motivation Institute, Inc. “Every sales manager should read The Greatest Salesman in the World. It is a book to keep at the bedside, or on the living room table—a book to dip into as needed, to browse in now and then, to enjoy in small stimulating portions. It is a book for the hours and for the years, a book to turn to over and over again, as to a friend, a book of moral, spiritual and ethical guidance, an unfailing source of comfort and inspiration.”—Lester J. Bradshaw, Jr., Former Dean, Dale Carnegie Institute of Effective Speaking & Human Relations “I was overwhelmed by The Greatest Salesman in the World. It is, without doubt, the greatest and the most touching story I have ever read. It is so good that there are two musts that I would attach to it: First, you must not lay it down until you have finished it; and secondly, every individual who sells anything, and that includes us all, must read it.”—Robert B. Hensley, President, Life Insurance Co. of Kentucky “Og Mandino provocatively prods your attention into fascination as he masterfully relates his story. The Greatest Salesman in the World is a book with emotional appeal for millions.”—Roy Garn, Executive Director, Emotional Appeal Institute “There are very few men who have the writing talent with which Og Mandino has been blessed. The thoughts contained in this book symbolize the importance of selling to the entire world’s existence.”—Sol Polk, President, Polk Bros., Inc.

Sales Cybernetics

Autor: Brian Adams
Publisher:
ISBN: 9780958951227
File Size: 27,70 MB
Format: PDF, ePub, Mobi
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Sales Cybernetics is the best book on the psychology of selling. It will open the way to new riches in your life, personally and financially.Sales Cybernetics draws its foundation from the "bible" of self-improvement – the classic Psycho-Cybernetics by Dr. Maxwell Maltz. Now the powerful principles of self-image psychology are focused by Brian Adams into the scientific techniques of motivational selling. It is my hope that the millions of persons who gained new ways of improving their personalities and erasing negative habit patterns from Psycho-Cybernetics will reap the same benefits from this new offering. In short, I hope it will open the way to new riches in your life, personally and financially.Written by an internationally acclaimed trainer in salesmanship at all levels of business, Sales Cybernetics exhaustively covers sound professional advice while putting sales techniques into a new, dynamic framework that works to produce electrifying results. It is action-oriented from the very beginning, a masterful synthesis of 15 proven formulas for getting people to say "yes" to you and your product. This "yes" can translate into untold dollars to anyone who puts the principals to work.Sale Cybernetics contains aids to sales of every description, including many illuminating case histories. If you follow precisely the principles laid down in this book you will deliberately program yourself to sell until your subconscious mind takes over and makes you an "automatic" super salesperson.Brian Adams has written a book to show you how to help yourself to make more sales. You will have to exert the effort required to implement the principals. If you do, I can promise that the results will come back manyfold in proportion to the effort needed to produce them. These principles have helped thousands. Order Sales Cybernetics today and get ready to embark on the road to riches.

Zig Ziglar S Secrets Of Closing The Sale

Autor: Zig Ziglar
Publisher: Berkley Publishing Group
ISBN: 9780425081020
File Size: 30,46 MB
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The author shares his principles of success and discusses the effective use of the art of persuasion to increase sales

The Art Of The Sale

Autor: Philip Delves Broughton
Publisher: Penguin
ISBN: 1101561742
File Size: 14,16 MB
Format: PDF
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A revelatory examination of the alchemy of successful selling and its essential role in just about every aspect of human experience. When Philip Delves Broughton went to Harvard Business School, an experience he wrote about in his New York Times bestseller Ahead of the Curve, he was baffled to find that sales was not on the curriculum. Why not, he wondered? Sales plays a part in everything we do—not just in clinching a deal but in convincing people of an argument, getting a job, attracting a mate, or getting a child to eat his broccoli. Well, he thought; he’d just have to assemble his own master class in the art of selling. And so he did, setting out on a remarkable pilgrimage to find the world’s great wizards of sales. Great selling is an art that demands creativity, mindfulness, selflessness, and resilience; but anyone who says you can become a great salesperson in 15 minutes is either a charlatan or a fool. The more Delves Broughton traveled and listened, the more he found a wealth of applicable insight. In Morocco, he found the master rug merchant who thrives in Kasbah by using age-old principles to read his customers. In Tampa, he met with Tony Sullivan, king of the infomercial, and learned the importance of creating a good narrative to selling effectively. In a sold-out seminar with sales guru Jeffrey Gitomer, he uncovered the ways successful selling approaches religion, inspiring faith and even a sense of duty in customers. From celebrity art dealer Larry Gagosian to the most successful saleswoman in Japan, Broughton tracked down anyone who would help him understand what it took to achieve greatness in sales. Though sales is the engine of commerce and industry—more Americans work in sales than in manufacturing, marketing, or finance—it remains shrouded in myth. The Art of the Sale is a powerful beam of light onto the field, a wise and winning tour of the best in show of this endeavor which is nothing less than the means by which all of us, one way or another, get our way in the world.

The Anatomy Of Humbug

Autor: Paul Feldwick
Publisher: Troubador Publishing Ltd
ISBN: 1784628468
File Size: 21,84 MB
Format: PDF
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How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else again?

You Inc

Autor: Harry Beckwith
Publisher: Grand Central Publishing
ISBN: 0759572860
File Size: 12,15 MB
Format: PDF, Kindle
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Harry Beckwith, the bestselling author of the classic "Selling the Invisible," reveals how the secret to selling is to sell oneself first.

How I Raised Myself From Failure

Autor: Frank Bettger
Publisher: Simon and Schuster
ISBN: 1439188637
File Size: 17,64 MB
Format: PDF
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A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas—or anything else—this book is for you. When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger’s life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America? The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable—and more valuable to your company—when you apply Bettger’s keen insights on: • The power of enthusiasm • How to conquer fear • The key word for turning a skeptical client into an enthusiastic buyer • The quickest way to win confidence • Seven golden rules for closing a sale

The Mind Of The Buyer

Autor: Harry Dexter Kitson
Publisher: Franklin Classics Trade Press
ISBN: 9780344783357
File Size: 9,30 MB
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This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

The Rise Of Advertising In The United States

Autor: Edd Applegate
Publisher: Scarecrow Press
ISBN: 0810884070
File Size: 13,78 MB
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In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication include: • P. T. Barnum, master of the advertising “gimmick” • Lydia Pinkham, queen of the patent medicine cure • John Wanamaker, progenitor of modern retail advertising • Albert Lasker, the formulator of “reason why” advertising • Stanley Resor, the consummate market researcher • Elliott White Springs, the groundbreaking purveyor of the sexual innuendo Applegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in America’s colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history.